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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • The Enterprise Ethereum Alliance (EEA) is working with Microsoft and more than a dozen businesses, research organizations and industry consortiums to create a blockchain-neutral business-focused Token Taxonomy Framework.In essence, the group is working to universally define in non-technical terms what a token is – regardless of the blockchain platform involved – and create a common set of terms and definitions for cross-industry business use. Creating a single set of definitions and terms will help enable blockchain platform interoperability.To read this article in full, please click here

  • A cryptocurrency wallet is a piece of software that keeps track of the secret keys used to digitally sign cryptocurrency transactions for distributed ledgers. Because those keys are the only way to prove ownership of digital assets – and to execute transactions that transfer them or change them in some way – they are a critical piece of the cryptocurrency ecosystem.[ Further reading: Blockchain: The complete guide ] Better known as "crypto wallets," they are like the keys to the blockchain car. Without those keys, the car won't run. And without them, there would be no way to prove ownership of a digital asset - anything from a bitcoin to a token representing some kind of asset.To read this article in full, please click here

  • Facebook is developing its own cryptocurrency for payments, according to at least two reports, a move that has the potential to make the social network billions of dollars while also helping to eliminate fake news and bots.Although the social media giant has not publicly commented on reports from Bloomberg and The New York Times, it did acknowledge it's exploring the distributed ledger technology (DLT).To read this article in full, please click here

  • IBM today unveiled Blockchain World Wire, a near real-time global payments network based on distributed ledger technology (DLT) for regulated financial firms.The blockchain-based network will offer a new way for  cross-border payment exchange and international settlement. (The settlements can be done in five to 10 seconds.) The network is currently able to transfer funds to more than 50 countries using 47 digital coins backed by fiat currencies.[ Further reading: What is FinTech (and how has it evolved)? ] IBM claims its World Wire is the first blockchain network of its kind to integrate payment messaging and clearing and settlement on a single unified network while allowing participants to dynamically choose from a variety of digital assets for settlement.To read this article in full, please click here