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Market Insight


Cloud Computing solutions, including Software, Infrastructure, Platform, Unified Communications, Mobile, and Content as a Service are well-established and growing. The evolution of these markets will be driven by the complex interaction of all participants, beginning with end customers.

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision-makers across the full cloud ecosystem- including Vendors, Service Provider and End Customer organizations.

Typical projects include:

  • Identifying target market segments
  • Designing Service Portfolios
  • Designing Application and Services Features
  • Developing Value Proposition and Messaging for each customer segment
  • Analyzing competitive alternatives and determining best practices
  • Designing Activation Programs
  • Building process to reduce churn, build loyalty and measure Customer Lifetime Value
  • Improving the User Experience

We provide current, actionable insight into business decision processes across market segments, from SMBs to Large Enterprises. Our work leverages a deep understanding of the business models of key Cloud Ecosystem participants including:

  • Cloud Service Providers ( CSPs)
  • Web Hosting Providers
  • Communication Service Providers
  • ISVs and Automation Providers
  • MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research. Based on our focused findings, we work with our clients to make the decisions necessary to gain early success in a variety of markets, including SaaS, IaaS, PaaS, UCaaS, and mobile/device services.    

 

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News

Computerworld
  • If you received an Apple email letting you know you’ve been upgraded to iCloud+ at no additional charge, you’re not alone. So, what is iCloud+? What do you get, and why should you use it?What is iCloud+? Announced at WWDC 2021, iCloud+ is a suite of additional services designed to supplement the existing features of Apple’s online iCloud service. Despite its name, it doesn’t cost any more than before but is only available to those on paid plans. The free 5GB tier doesn’t get these additional features. The upgraded service adds useful security enhancements, including iCloud Private Relay (still in beta), Hide My email, and improved support for HomeKit Secure Video.To read this article in full, please click here

  • Salesforce has added several new features to its Health Cloud service, including a remote patient monitoring dashboard and self-service appointment management tool, as it bolsters its focus on the healthcare sector.Salesforce launched its industry-specific cloud in 2015 to help healthcare providers engage more effectively with patients and accelerate digital transformation plans in a sector that has often been slow to adopt new technologies. Built on Salesforce’s Service Cloud, the Health Cloud  platform is designed to give organizations a broader view of patient data and integrate with electronic health record (EHR) systems.To read this article in full, please click here

  • Apple has tried to deflect criticism of its controversial CSAM protection system, but in doing so has illustrated just what’s at stake.The big conversation Apple last week announced it would introduce a collection of child protection measures inside iOS 15, iPad OS 15 and macOS Monterey when the operating systems ship this fall.To read this article in full, please click here

  • In the wake of Windows 365's arrival, Mac-as-a-service takes another step forward as Teradici adds macOS support to its Teradici Cloud Access Software (CAS).Teradici CAS now provides high-quality remote Mac access that's sufficiently robust to support computationally intensive workloads in a range of systems. I spoke with Ziad Lammam, Teradici's vice president of product, to find out more.To read this article in full, please click here