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Research and Insights for Market Leadership

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Our four key practice areas incorporate our accumulated knowledge, state of the art research methodologies and our ongoing commitment to building the expertise required to help our clients succeed.

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cloudmkta The evolution of Cloud Services markets (SaaS, IaaS, PaaS) are driven by the complex interaction of many forces. Edge Strategies has conducted over 80,000 interviews, in both mature and emerging markets with decision makers within vendor, service provider and customer organizations. 

Our research focuses on the many factors that determing cloud services market success or failure, including customer needs and trends, decision processs, channel preferences and adoption barrers.   

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gtma The success of a business solution, no matter how brilliant or innovative, depends heavily on how it is brought to market. Great products and services are the foundation. But choosing the right partners and structuring effective sales channels- to generate demand, customize approaches and integrate solutions into customer environments- is equally important. These challenges are becoming increasingly complex as technology and telecommunication industries evolve to a services model.

Edge Strategies has developed research methodologies and frameworks to help our clients build and optimize traditional and emerging partnerships across the full Cloud Market Ecosystem.

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digitalmkta Global advertising spend for 2012 is expected to near $486 billion with digital advertising comprising about $85 billion.  As digital advertising spend and the number of digital advertising mediums grow year over year, decision making around investments; tools; partners; and customer behavior becomes increasingly complex. 

Our long history of working with suppliers of products and service in rapidly evolving markets, combined with our experience in both traditional and digital advertising industries forms the foundation of our Digital Marketing Strategies Practice.     

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telecoma The ongoing explosion of new communications technologies is disrupting established business models.To survive and thrive in this new world, successful Telecom businesses need to sharpen their understanding of how to monetize these rapidly emerging and evolving capabilities.

Edge Strategies delivers up-to-date, research-based strategies, proven best practices and effective implementation methods that help communications business leaders succeed in Telco 2.0.      

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Strategy and Planning

based on Market Research, Experience and Proven Methodologies

For over a decade, market leaders and emerging innovators including Microsoft, HP, British Telecom, Comcast, Marchex, Vodafone and others have relied on Edge Strategies to provide research, insights and advice to help them gain and sustain leadership in the complex and rapidly evolving Information Technology, Telecommunications and Digital Media markets.

We help our clients:

  • Identify target markets and understand customer decision criteria
  • Design their product and service portfolios for target market segments
  • Develop their Go-to-Market strategies and programs
  • Design and build channel strategies and programs
  • Maximize the adoption and use and of their products and services
  • Reduce customer churn and maximize customer lifetime value

Our Clients rely on us for our state-of the-art global research capabilities and our experience and expertise across the full technology ecosystem including:

Markets

  • Small Business
  • Medium Enterprise
  • Large Enterprise
  • Consumer

Solution Providers

  • IT and Cloud Integrators
  • SaaS ISVs
  • Developers
  • Communications Integrators
  • Automation Vendors

Service Providers

  • Communications (CSPs)
  • Hosting and Cloud Service Providers
  • Managed Service Providers

Vendors

  • Networking
  • Servers
  • Software