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Building long-term, strategic relationships on a project-by-project basis 

We've worked for an average of over eight years with our key clients, including several global IT and telecom firms. This includes hundreds of engagements, large and small. Each engagement is custom designed to meet a set of mutually agreed upon objectives, using the most appropriate methodologies and deliverables.


Data Collection Methods

Depending on the requirements of each project, we utilize the appropriate means for collecting the data, effectively and efficiently revealing the insights necessary to make the right decision.

  • Sophisticated online survey design and deployment
  • Proprietary panels of decision makers in Cloud and related technologies
  • Proprietary and confidential customer and partner lists provided by our Clients
  • In-depth Executive Interviews conducted by our Senior Consultants
  • Global reach through multilingual capabilities and long-standing trusted partnerships with best-in-class research providers in every geography.
  • Small Business and Consumer Panels through long-standing partnerships with public panel providers

Modeling and Analytics

Increasingly, the availability of large scale structured and unstructured data sets allows for new ways to serve customers or gain competitive advantage. 

Edge Strategies maintains the expertise to help our clients make decisions based on modeling public and private data through the most appropriate methods.

  • Econometric Modeling
  • Financial Modeling
  • Predicative Analytic
  • Choice Modeling

Participant Recruitment

For over two decades, Edge Strategies has actively identified key technology and business professionals responsible for purchasing decisions.  These industry experts participate in quantitative surveys, qualitative interviews, focus groups and panels.

We use a highly effective methodology using multiple sources to identify hard-to-find candidates with highly targeted experience. In addition, Edge Strategies' reach is extended though its exclusive database of over 80,000 previous study participants. 

Critical screening qualifications include:

  • Title, role and responsibility
  • Depth of experiences in targeted subject area
  • Longevity in current role/organization
  • Industry visibility (i.e. do they have influence beyond their organization)
  • Length of time and maturity in using identified technology or functions

Recent Engagements

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  • Edge Strategies / LogMeIn BYOA Research
    Study Finds IT Pros Grossly Underestimate Scope of Employee Introduced Apps BOSTON, April 18, 2014 (GLOBE NEWSWIRE) -- A recent survey by LogMeIn, Inc. (LOGM) and Edge Strategies reveals that IT professionals significantly underestimate the scope of the bring-your-own-app (BYOA) trend in their workplace. Designed to explore the usage and adoption…
  • PBX/VOIP Cloud transition opens UC opportunities
    Challenges in Evolving to a UC-focused Business Model UCaaS is inherently more complex and less understood than email. Success as a provider of UCaaS, whether or not full voice and PBX capabilities are included at the outset, requires changes in marketing, sales and support process: Know Your Installed Base: Capturing…
  • Effective GTM Strategies: Service Providers
      Key considerations include: What are their standards and policies? How well are they documented? What metrics do they use for self-evaluation? How well do they meet them? How robust is their Enterprise Security? Are they using the right controls, not only for electronic penetration but for physical security- building…
  • Mid-Sized Cloud SI and Service Provider Strategy
    Objective Midsized Systems Integrators will play a critical role in influencing and implementing Cloud Solutions. Edge Strategies was engaged by a global provider of public/private/hybrid Cloud software and services, to deliver insight and recommendations for Go-To-Market strategies engaging this essential channel. The project focus: What Cloud products and services are…