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Objective:

Build a "best in class" Developer Marketplace for Next Wave Developers.  This required both understanding how they create new applications and determining what would attract them to build for our client's environment. 

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Approach:

  • Built a database of Next Wave web developers using a web crawling system to identify application characteristics
  • Conducted interviews with over 100 next wave developers
  • Created a model segmenting New Wave Developers based on their development methodology and technologies

Result:

Created a complete model of the design and development process for Next Wave applications. This model was used to design a marketplace to attract Next Wave Developers.