Our Core Team

The company founder is an industry thought-leader respected for his innovative approach to business decision-making based on market research, sophisticated analytics and deep industry knowledge. 

He has over 20 years’ experience as an executive, entrepreneur and consultant for global leaders including IBM, HP, Microsoft, British Telecom, Portugal Telecom, Alcatel, Cisco Systems, ATT/Bell South,  VARBusiness (UBM Publishing.) and other leading Telecommunication and IT vendors.

Bob was also co-founder of Perseus Development Corp. (now Vovici). Perseus was one of the first online survey research management companies and leader in the development of the Enterprise Feedback/Response Management market.

Earlier in his career, while in graduate school, He partnered with a colleague to form a consulting firm which implemented medical billing systems for doctors and small hospitals. He also served as Vice President of Strategic Marketing with Matrix Software, and Regional Manager with Entre Computer Systems of America.

Bob has a PhD and MA in Economics from Northeastern University, where he also taught courses in Economics, Econometrics, Statistics and Research Methods while completing his Dissertation. 

Bob loves the ocean, and enjoyes boating and fishing with his family and friends on Cape Cod. 

Dawn Baron is an experienced executive and business strategy consultant with over 11 years of product development, market research, and user research experience.  

As Vice President of Edge Strategies, Dawn is adept at combining a deep insight into technology goals with market and consumer/user data to generate effective and innovative strategies for our Digital Advertising and Information Technology clients.

Edge Strategy's Telecom Practice Leader specializes in Fortune 500 market analysis and executive consulting, with emphasis on Cloud technologies and Infrastructure.  With previous executive positions at Ericsson (Director of Market Strategy) and IDC (VP Internet Research) Sullivan-Trainor is a published author and active participant in leading industry conferences and events.

Belinda Hanlon has over 10 years’ experience designing and executing strategic, custom market research studies for a range of clients. Her experience spans domestic and international research and analysis projects for IT, consumer electronics, business to business solution providers, and Telecom clients. Specializing in research operations,

Belinda brings a hands-on approach to project and methodology design, survey design, online programming, fielding and field management, data processing and analysis, and report design. She is a graduate of U. Mass. Amherst, and holds a MPH (Masters in Public Health) from Emory University.

Rich Tully has over two decades of experience helping technology and communications companies better understand evolving customer needs, devise strategies for improving their value propositions and develop a more effective model for going to market.

Previously, he was EVP of Inforte’s Customer Strategy Division and a partner at Deloitte Consulting where he built and led the firm’s Customer Value Management practice. He spent 8 years with Bayer where he held several positions in sales and marketing, business development and regulatory affairs. 

His book “The Value Enterprise” was published by McGraw Hill in 1998.The book provides a framework for gauging and managing customer, employee, partner and shareholder value in order to maximize the value of an enterprise.

Rich has a BA in Economics from McGill and an MBA from the University of Minnesota in Strategy, Finance and Marketing. When not supporting clients, he enjoys woodworking, sailing, hockey, golf, skiing and racket sports.

Jens Fjeldal is an entrepreneur and business developer with strong technology know-how and real-world business understanding. With over 14 years experience in building, selling and operating IP-based solutions, he has worked for both national and international companies in addition to founding or co-founding several successful Internet ventures.

For the last eight years Jens has worked closely with Microsoft on global strategies for the development and deployment of hosting solutions. In that capacity, he has been a speaker at several Microsoft events including the World Wide Hosting Conference in Redmond.

Jens leads the Edge Strategies Cloud Services Activation Practices in Europe.