Online Marketing

Online Marketing is projected to exceed $100B in revenue by 2012, its rapid growth both organic and at the expense of traditional advertising and marketing.  Companies providing products and services to web advertisers and agencies must aggressively develop tools and solutions focused on helping customers achieve maximum return from their online expenditures.  In this rapidly changing environment understanding customer needs and behaviors for each target segment requires effective market research grounded in deep, multi-disciplinary expertise.  

Edge Strategies continuously interviews advertisers and agencies across the globe, analyzing and tracking their decision drivers to help our clients compete more effectively in this rapidly growing marketplace. 

Critical issues include:

• What tools do customers need to optimize their advertising investments? How do these vary across customer segments?

• How will customers mix their media across Search, Display, Content, Mobile and Social Media? How should a Service Provider help facilitate the integration of their campaigns?

• What are the benefits of the integration of marketing with applications such as CRM? How do the resulting benefits match customer expectations?

• What are the opportunities for new revenue models?

• What are the appropriate service levels for each customer segment, given the diversity of expenditure levels and complexity of campaigns?