Edge Updates

Edge Strategies Launches Online Marketer STRATEGY Research Community

Edge Strategies launches a new and unique community research portal for online search and display advertisers, agencies and consultants. A select group of participants receive financial incentives, research reports and insights from colleagues for participating in surveys and discussion groups related to Search, Content, Mobile and Display marketing.

Hosted Business Applications and Cloud Computing

On-Premise solutions such as Business Class e-mail, Document  Management, Customer Relationship Management and other collaboration technologies are becoming increasing important as organizations need to increase productivity, and improve their interactions with colleagues or partners. At the same time, many organizations have been slow to adopt these emerging technologies do to a variety of inhibitors including cost and  lack of technical expertise.

 

Finally, nearly a decade after the first wave of online applications failed to meet user requirements for reduced cost, scalability, customizability and ease of use,  Small and Medium Businesses as well as Large Enterprises are adapting hosted applications to address critical business requirements.  Many key issues remain to be addressed in the industry, however as this new computing model begins to mature.  Key questions include:

  • What are the new pricing models for SaaS (Software as a Service)? 
  • How does an organization transition its sales model to address the SaaS model?
  • What is the value proposition required for customers to upgrade from legacy solutions?
  • Which customers are best suited to hosted vs. .on-premise or hybrid solutions?
  • What kinds of partnerships are required to create, market and sell integrated solutions?
  • What are the barriers to adoption and how can a vendor or service provider overcome these barriers through partnering or other business strategies.

A slowing economy is likely to increase the adoption of SaaS and Clound Computing relative to traditional models due to better ROI, Lower Capex and the continued need for productivity enhancements

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