Edge Strategies Launches Online Marketer STRATEGY Research Community
Edge Strategies launches a new and unique community research portal for online search and display advertisers, agencies and consultants. A select group of participants receive financial incentives, research reports and insights from colleagues for participating in surveys and discussion groups related to Search, Content, Mobile and Display marketing.
The need for effective partnerships, alliances and channels is become increasingly important as the Information Technology, Content and Telecom industries converge. Edge Strategies has over 15 years of experience working with leading service, content and technology providers to design and optimize their "Sell With" and "Sell Through" programs with all forms of Partners. These strategies often require involvement with Service Providers, Systems Integrators, Independent Software Vendors, IT Solution Providers, Web Developers Consultants and others who influence customer decision making. Critical issues include:
Too many companies chasing too few dollars is a strong incentive to be selective about how and where a business partners, collaborates and invests.