Edge Strategies Launches Online Marketer STRATEGY Research Community
Edge Strategies launches a new and unique community research portal for online search and display advertisers, agencies and consultants. A select group of participants receive financial incentives, research reports and insights from colleagues for participating in surveys and discussion groups related to Search, Content, Mobile and Display marketing.
Software as a Service (SaaS) also known as “On-Demand Applications" represents a web-based business model where applications are hosted and managed by the software vendor, partner or third-party service provider for customer use. Costs to use the applications are an on-going expense often charged for on per use or per user basis vs. traditional forms of software licensing. Small and Mid-sized companies are increasingly embracing this delivery model due to its attractive licensing, low up front costs, reliability and other factors. The evolution toward SaaS is presenting new opportunities as well as enormous challenges to most software and service providers. Challenges include:
At the same time, the opportunities are substantial, with over 30% of customer workloads expected to be deployed though a SaaS model in the next 5 years.
By applying economies of scale to the operation of applications, a service provider can offer better, cheaper, more reliable applications than companies can deploy themselves - particulary in smaller enterprises or departments.