Unified Communications

Unified Communications provides a single, integrated, flexible and secure framework combining telephone, web-based messaging and access to information applications.  It has the power to improve collaboration, streamline processes and otherwise fundamentally transform the way business operates. 

This is a complex and still emerging marketplace- making the right early decisions are critical to long-term success. 

Edge Strategies research encompasses over 50,000 stakeholders in over 30 countries worldwide.   With an established set of partners working in both English and native languages, we have interviewed business decision makers from firms of every type and size, as well as service providers, systems integrators and ISVs (Independent Software Vendors.)  This continuously-building, global knowledge base, combined with our deep experience and rigorous analysis enables Edge Strategies to provide clients with timely and accurate strategic guidance for every customer segment.

Critical issues include: 

• Which customers have the highest near-term potential for deploying Unified Communications solutions? What is the likely adoption schedule for the others

• How should services be marketed?  Will bundled or stand-alone service offerings be most effective? What is their preferred deployment model (hosted, on-premises or hybrid

• Which channels are best suited to sell, implement and support these solutions?  What is the most effective means of recruiting/managing/compensating the sales channel?