Edge Updates

Edge Strategies Launches Online Marketer STRATEGY Research Community

Edge Strategies launches a new and unique community research portal for online search and display advertisers, agencies and consultants. A select group of participants receive financial incentives, research reports and insights from colleagues for participating in surveys and discussion groups related to Search, Content, Mobile and Display marketing.

Unified Communications

Unified Communications brings together many types of business communications and business applications --into a single, unified service that has the power to fundamentally change the way companies operate.  Based on our expertise and market research capabilities, we are heling our clients  make the key decisions that will lead to success in this complex marketplace.  Key decison points include:

  • Which customer segmements will deploy first?
  • What is the prefered deploymnet mode for each segment (hybrid, hosted or on-premise)?
  • Will customers prefer bundled or stand-alone services?  How will this differ by segment?
  • What channels are best best suited to sell, implement and support these solutions?

Edge Strategies has conducted interviews with over  50,000 small, medium and large enterprise decison makers, along with service providers, systems integrators and Independent Software Vendors to help address these and many other critical questions required for successful market participation.

Working with an established set of Partners, we have conducted research and analyzed markets in over 30 countries in both English and native language.


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