Edge Strategies Launches Online Marketer STRATEGY Research Community
Edge Strategies launches a new and unique community research portal for online search and display advertisers, agencies and consultants. A select group of participants receive financial incentives, research reports and insights from colleagues for participating in surveys and discussion groups related to Search, Content, Mobile and Display marketing.
Mobility and mobile services such as such as wireless e-mail, sales force mobility and mobile asset management; are included in wireless carriers’ B2B offerings and strategies, yet most companies have not formally taken advantage of the potential productivity gains associated with integrating mobile services with key applications and business processes. Service and Application Providers must understand:
Most companies have not formally taken advantage of the potential productivity gains associated with integrating mobile services with key applications and business processes.
Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority.
The brand's teens-based referrals program is being supported by a multifaceted digital push.
Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.
Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media.