Mobility and Mobile Services

Mobility’s potential remains both immense and unrealized. Despite the wide availability of mobile services and their proven productivity advantages, most companies have not yet integrated them with key applications and business processes. 

Service and applications providers with strategic mobile B2B offerings- including wireless email, sales force mobility and mobile asset management- need an in-depth understanding of the customers and solution elements required to effectively compete in this dynamic, largely untapped market.

Critical issues include:

• Which segments of which vertical industries are most likely to adopt and deploy mobile solutions?

• Which ISVs can best provide the critical solution components for each market segment?

• What are businesses willing to pay for these services?

• Which sales channels are most effective for mid-sized enterprises?

• How will small business adopt these services?