Cloud Services Market Strategies 

Cloud Computing, including Software, Infrastructure, Platform, Mobile and Content as a Service are here to stay, yet the evolution of these markets will be driven by the complex interaction of many forces. 

Edge Strategies has conducted over 80,000 interviews in behalf of our clients in both mature and emerging markets with decision makers across the full cloud ecosystem including Vendors, Service Provider and End Customer organizations.

Typical projects include:

• Identifying target market segments
• Designing Service Portfolios
• Designing Application and Services Features
• Developing Value Proposition and Messaging for each customer segment
• Analyzing competitive alternatives and determining best practices
• Designing Activation Programs
• Building process to reduce churn, build loyalty and  measure Customer Lifetime Value
• Improving the User Experience

Our fundamental knowledge of the business decision processes across market segments, including Small, Medium and Large Enterprises and the business models of key Cloud Ecosystem participants including:

• Cloud Service Providers ( CSPs)
• Web Hosting Providers
• Communication Service Providers
• ISVs and Automation Providers
• MSPs and IT Channels

Our experience allows us to get up to speed quickly on new projects. We are experts in designing and conducting quantitative and qualitative research.  We provide the insights and work with our clients to make the decisions necessary to gain early success in a variety of markets, including Cloud Platform, Infrastructure and Software, Content and Mobile Services.