Results

We typically work on a project by project basis with our core clients, building long term relationships, where our value grows over time as we learn more about our cleint's business. While we have executed hundreds of client engagement with leading Global IT and Telecom firms, we cannot associate the names of our clients with specific projects. Below are a few examples of recent project scenarios. To learn more about our capabilities, please contact Bob Kazarian bkazarian@edgestrategies.com, or one of our lead consultants.

Situation:

Major telecom firms need new service and solutions to offset revenue loss from decline land-line voice revenue

Edge Strategies conducted research across 16 countries on all continents to understand the opportunity for on-line messaging and collaboration services in small and medium business segments.

• Performed extensive secondary research on each market
• Conducted with the help of our global partner network, over 3,000 interviews in 7 languages with Business and Technology Decision Makers in small and mid sized business
• Identified key market segments to target
• Identified the core value propositions associated with the solutions and the partnership
• Developed adoption path and price elasticity models

Result:

Our client and over 30 telecom providers are jointly marketing hosted messaging and collaboration services to consumers and SMB organizations worldwide.

Situation:

A major telecom content and service provider needed to introduce new business services to protect its small business markets from competing providers, and to establish new revenue sources to offset slowing growth in its traditional business.

Edge Strategies provided the primary research, predictive analytics and customer scoring to help the client determine which services to offer and how to price those services, we first conducted research and analysis to determine how to maximize activation of the base services among customers, and then determined which follow-on services its customers would be most likely to adopt.

Result:

The client has become one of the leading providers of hosted collaboration and communication services, realizing one of the highest adoption rates for high value business communication and collaboration services in the US.

Situation:

A global search engine platform and tool provider needs to dramatically improve market share vs. a strong industry competitor. Based on a referral from an existing client the search provider came to edge strategies to develop a fresh approach to their customer acquisition and retention strategy.

Edge Strategies conducted an extensive analysis of the marketplace using a combination of secondary data, web analytical data from major online data harvesting engines, and over 1200 hours of primary interviews with businesses and agencies who use search advertising.

• Developed a comprehensive marketplace model which included overall direct and indirect spending levels, share of market, share of wallet
• Identification of key target business segments which are aligned with our clients value proposition
• Refinement of the value proposition based on the strategic opportunity
• A predictive model to identify target customers based on alignment with the clients capabilities and goals

Result:

Strategy and model has been adopted. We are now working with our client to roll out the program worldwide.