Edge Updates

 

EDGE STRATEGIES LAUNCHES ONLINE MARKETER RESEARCH COMMUNITY
 
Boston, Massachusetts, December 13, 2009 - Boston-based emerging technology consultancy Edge Strategies announced the launch of a unique, community-based marketing research portal.
 
The site will enable together a select group of online search and display advertisers, agencies and consultants to share research reports and insights, take part in surveys and discussion groups related to search, content, mobile and display marketing, and potentially receive financial incentives for participation.

 

 

 

Bob Kazarian Ph.D, CEO


Expertise

  • Telecom, IT and Online Market Strategies

  • Market Research and Statistical Analysis

  • Business Economics

  • Global SMB Markets

  • Channel Strategy and Management 


Career

  • 1980:  Founded Vector Analysis while in Graduate School. Developed and sold Practice Management Systems to medical and legal practices in New England

  • 1989: Received Ph. D in Economics with Highest Honors from Northeastern University

  • 1990-1992: Led the IT Market Research Practice at BIS Strategic Decisions 

  • 1992:  Founded Charles River Strategies.  Merged with MSI Consulting Group to become the largest “go-to-market” research and consulting firm. 

  • 1997:  Recognized at thought leader on SMB Market.  Speaker at COMDEX. Published many articles and reports designed to help IT vendors address global SMB market opportunities

  • 1998-99: Consultant to IBM PartnerWorld Strategy Team

  • 1999-2000: Member of IBM Small Business Advisory Council

  • 1999: Charles River Strategies acquired by WPP Group PLC. , became CEO of combined companies

  • September 2000:  Founded Edge Strategies Inc.

  • Co-founder and Board Member of Perseus Development Co, Industry leading market research software system (sold to VOVICI in 2006).

 


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