Edge Updates

Edge Strategies Launches Online Marketer STRATEGY Research Community

Edge Strategies launches a new and unique community research portal for online search and display advertisers, agencies and consultants. A select group of participants receive financial incentives, research reports and insights from colleagues for participating in surveys and discussion groups related to Search, Content, Mobile and Display marketing.

About Edge Strategies Inc.

Edge Strategies is a strategic marketing consulting firm that provides insight, expertise, market research, and  tools to help clients in IT and Communication related industries reach their growth objectives. Since1992, we have worked with over 50 leading organizations around the globe in all aspects of market and channel strategy, program development and sales execution.

Bob Kazarian Ph.D, President and founder of Edge Strategies Inc. has 8 years of executive industry experience and 12 years of consulting experince working with leading IT and Telecommunications firms including IBM, HP, Microsoft, British Telecom, Portugal Telecom, Alcatel, Cisco Systems, AT&T/Bell South, CMP/VAR Businees, Comcast and others.

Bob is respected  for his creative approach to business decision making based on the optimal use of market  research and web analytics combined with deep industry expertise. Bob  participates as Executive Consultant on most of Edge Strategies' client engagements.

Bob also holds a Ph.D in Economics and Statistics from Northeastern University in Boston MA which he completed while building Charles River Strategies Inc.  (which was acquired by WPP Group in London in 1998).


We Help Our Clients To

  • Identify and understand their target markets and customers
  • Develop strategies to bring solutions to new markets or new solutions to existing markets
  • Develop programs for all forms of customer facing partnerships
  • Assess and improve the effectiveness of their sales and marketing  resources including: Online, Direct Sales, Strategic Partners, Channels and Decision Influencers

Edge Strategies works closely with our core clients, building long term relationships where our value grows over time. Our average relationship with many of our clients exceeds five years in duration. We continually develop expertise, partners, process, tools and other assets that allow us to bring greater value to our clients, in less time. We are pioneers in the use of on-line technologies for conducting survey's and focus groups.

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