About Edge Strategies Inc.

Edge Strategies Inc. provides strategic marketing insight through deep expertise, rigorous research and sophisticated tools, enabling clients in IT and communication-related industries to reach their growth objectives. Over the past two decades we have worked worldwide with over 50 industry-leading organizations in all aspects of market and channel strategy, program development and sales execution.

The firm was founded in 2000 by Bob Kazarian Ph.D, an industry thought-leader respected for his innovative approach to business decision-making based on the optimal combination of primary market research, sophisticated web analytics and deep industry knowledge.  Kazarian has over 20 years experience as an executive, entrepreneur and consultant for global leaders including IBM, HP, Microsoft, British Telecom, Portugal Telecom, Alcatel, Cisco Systems, ATT/Bell South, Comcast and VARBusiness (CMP Publishing.)

The Edge Strategies team of senior consultants has proven capabilities in helping clients identify market opportunities and achieve targeted growth by better understanding customers, competitors and partners. 

Bob Kazarian participates as an Executive Consultant on most client engagements.

We Help Our Clients...

• Identify and understand their target markets and customers

• Develop strategies to extend solutions to new markets or bring new solutions to existing market

• Develop programs for all forms of customer facing partnerships

• Assess and improve the effectiveness of their sales and marketing resources including: Online, Direct Sales, Strategic Partners, Channels and Decision Influencers